LenaLabs Design crafts clean, modern brand identities for local startups and creative freelancers who need to stand out in a crowded market. Based in Austin, TX — built for founders who mean business.
Three recent brand builds that show exactly what LenaLabs brings to the table — precision, personality, and polish.
A full brand identity for an Austin-based startup accelerator — logo suite, color system, and a typographic voice that screams momentum. The founders came in with a napkin idea and left with a fundable brand.
From $2,400A local organic marketplace needed to look premium without losing its community roots. The resulting identity uses earthy tones, clean sans-serif type, and a mark that works everywhere from tote bags to Instagram.
From $1,800A solo-creator podcast brand built from scratch — cover art, social kit, and a visual identity system ready for Spotify and YouTube. Bold, punchy, and instantly recognizable in a sea of thumbnail noise.
From $1,200LenaLabs Design was born out of a simple frustration: too many talented Austin founders were launching with forgettable visuals that undercut their real potential. Lena Torres opened the studio to fix that — one sharp, intentional brand identity at a time, from her home office right here in Austin, TX.
The mission is straightforward: give local startups and creative freelancers the visual firepower they need to compete. That means logos that scale from a business card to a billboard, color systems with purpose, and type choices that communicate personality before a word is read. Nothing arbitrary. Everything deliberate.
LenaLabs operates on three values: clarity, craft, and candor. Clarity means every design decision has a reason. Craft means pixel-level attention to detail. Candor means Lena tells you honestly what's working and what's not — because that's how you build something that lasts.
Over six years and fifty-plus projects, the studio has developed a reputation in Austin's creative and startup communities for delivering clean, modern identities that actually hold up in the real world — across screens, print, signage, and social. If you're ready to look like you mean it, LenaLabs is ready to get to work.
Three focused service tracks — each designed to give startups and freelancers exactly what they need, without the agency bloat.
Full visual identity systems built to last. From strategy to final files.
Screen-ready design that keeps your brand sharp across every platform.
Tangible brand touchpoints that leave a lasting impression in the real world.
A snapshot of recent brand work — from logo explorations to full identity rollouts.
Launchpad Co. — Primary Logo
Verde Market — Brand Rollout
Wavefront — Podcast Cover Art
Volt Studio — Brand System
FounderBase — Stationery Suite
Aura Creative — Social Kit
Real words from real founders who trusted LenaLabs with their brand.
"Lena completely transformed how our startup presents itself. We went from a generic Canva logo to a full identity system that actually communicates what we do — and investors noticed immediately at our seed pitch. The brand guidelines document alone was worth every penny. We reference it every single day."
"I'm a freelance photographer who needed to look as professional as my work. Lena understood my aesthetic immediately — no long questionnaires, no misses. She nailed the identity on the first round of concepts, and the deliverables were clean and ready to use on day one. My inquiry rate went up within a month."
"We opened Verde Market last spring and LenaLabs was the best early investment we made. Customers literally compliment our branding before they even taste anything. The logo works on tote bags, our website, and a 10-foot banner at the farmers market. Lena has an eye for what actually holds up in the real world, not just on a screen."
A boutique home studio in the heart of Austin — collaboration happens remotely, but the care is local.
Tell Lena about your project. She responds to all inquiries within one business day — no forms that disappear into the void.